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Relativamente a com’è fatto un testo ottimizzato dal punto di vista Web optimization, nonostante si senta spesso parlare di Website positioning copywriting , regole di scrittura for every i motori di ricerca, nuovi professionisti digitali che ogni giorno esercitano la professione di Web optimization copywriter, sono stati spesso gli stessi motori di ricerca a ribadire l’intenzione di premiare soprattutto i contenuti “human-helpful”, cioè scritti con un linguaggio quanto più umano e naturale possibile, e di scoraggiare al contrario pratiche controverse come l’eccessiva ricorrenza nei testi delle parole chiave, solo for each fare uno degli esempi più semplici.
»[nine] in omaggio a una tanto discussa transizione verso un World-wide-web semantico . Nel 2015 un altro aggiornamento dell’algoritmo di Google assure di dare maggiore importanza da quel momento in poi ai contenuti ottimizzati per dispositivi mobili, nel tentativo di rendere l’intero World-wide-web «
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